Privacy policy

Biosil® PRIVACY NOTICE

Effective Date: December 31, 2024

This privacy notice provides information on how Bio Minerals collects and processes your personal data when you visit our website, sign up for a newsletter, purchase a product with us, or otherwise engage with us.

1. Important information and who we are

Bio Minerals NV is the controller and responsible for your personal data.

If you have any questions about this privacy notice or our data protection practices, please contact [email protected]

CONTACT DETAILS

Full name of legal entity: Bio Minerals NV

Email address: [email protected]

Postal address: Zenderstraat 12, 9070 Destelbergen, Belgium

2. The personal data we collect about you

The personal data we may collect from you depends on how you use our services or otherwise interact or engage with us, but generally includes:

  • Identity Data includes first name, maiden name, last name, username or similar identifiers;
  • Contact Data includes billing address, delivery address, email address and, when you subscribe to receive promotional offers via text message, telephone numbers;
  • Financial Data includes bank account and payment card details for payment processing by our payment providers;
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us;
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website;
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses;
  • Usage Data includes information about how you use our website and products; and
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

3. How we use your personal data

While the purposes for which we may process personal data may vary depending upon the circumstances in which we collect such personal data, in general, we may use, disclose and otherwise process personal data for the purposes set forth below:

  • To provide you with the products or services you requested;
  • To provide after-sale services;
  • For analytics and improvement, including to better understand how users access and use our services, products, and offerings, and for other research and analytical purposes, such as to evaluate our products, services, and business operations, to develop new products and features, and for internal quality control and training purposes; 
  • To respond to your queries, including exercising your data subject rights;
  • To manage complaints and litigation;
  • For security and protection of rights, including to protect our services and our business operations, detect, prevent, and combat fraudulent or illegal activities, where we believe necessary to investigate, prevent or take action regarding illegal activities, situations involving potential threats to the safety or legal rights of any person or third party, or violations of our Terms of Use or this Privacy Notice;
  • To improve our products and services;
  • For Marketing and Communications. To communicate with you about your account and use of our Services via email and, when you opt-in, direct marketing text message, including to send you product updates; cart reminders, to respond to your inquiries; to provide you with news and newsletters, special offers, promotions, and other information we think may interest you; and for other informational, marketing, or promotional purposes. Please see the Your Privacy Choices section further below for more information about how to change your communications preferences;
  • To fulfil our legal obligations, including providing information to regulatory bodies when legally required, particularly to comply with our obligations in preventing and combating fraud, money laundering, and the financing of terrorism;
  • For general business and operational support, including to consider and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions, and related to the administration of our general business, accounting, auditing, compliance, recordkeeping, and legal functions. 

4. How we disclose your personal data

Generally, we disclose the categories of personal data that we collect to provide our services, respond to and fulfil your transactions or requests, as otherwise directed or consented to by you, and as follows:

  • To public authorities (including judicial and police authorities);
  • To our professional advisors (e.g. lawyers);
  • To analytics and search engine providers that assist us in the improvement and optimization of our website;
  • To social media networks;
  • To our affiliates and subsidiaries that will use and disclose the personal data in accordance with this Privacy Notice;
  • If we or our affiliates are or may be acquired by, merged with, invested in, or purchased by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected from you to the other company. We may also share certain personal data as necessary prior to the completion of such a transaction or corporate transactions such as financings or restructurings, to lenders, auditors, and third-party advisors, including attorneys and consultants, as part of due diligence or as necessary to plan for a transaction;
  • If we are under a duty to disclose or share your information in order to comply with any legal obligation or to protect the rights, property, or safety of Bio Minerals, our customers, or others. This includes exchanging information with public authorities (including judicial and police authorities) in the event of, for example, a cyber security incident;
  • Bio Minerals may also disclose personal data to our service providers who use the information to perform services on our behalf, such as hosting providers, payment providers, auditors, advisors, consultants, customer service and/or support providers. Where you have opted in to receive SMS text messaging from us, we will not share your opt-in to an SMS/text campaign for purposes unrelated to providing you with the services of that campaign. We may share your personal data, including your name, mobile phone number, and SMS/text opt-in or consent status, with vendors that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages. Your wireless carrier may collect data about your wireless device usage, and its practices are governed by its own policies.

5. Aggregate and De-identified information

To the extent permitted by applicable law, we may receive, use, and disclose aggregate and other non-identifiable information related to our business and services for quality control, analytics, research, development, and other purposes.

6. Cookies and Tracking 

We and other third parties use cookies, pixel tags, and other similar tracking technologies to automatically collect information about browsing activity, device type, and similar information within our website. This information, which may be considered personal data in some jurisdictions, is used, for example, to analyze and understand how you access, use, and interact with our website; to identify and resolve bugs and errors on our website; to assess, secure, protect, optimize, and improve the performance of our website; for marketing, advertising, and for measurement and analytics purposes. We may also de-identify and/or aggregate such information to analyze trends, administer our website and services, and gather broad demographic information for aggregate uses, and for any other lawful purposes.

Cookies. Cookies are alphanumeric identifiers used for tracking purposes. Some cookies allow us to make it easier for you to navigate our website, while others are used to enable a faster log-in process, to support the security and performance of the website, or to allow us to track activity and usage data within and across our website.

Pixel Tags and Similar Technologies. Pixel tags (sometime called web beacons or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. We may use these tracking technologies to understand users’ activities, to help manage content and compile usage statistics, and in emails to let us know when they have been opened or forwarded so we can track response rates and gauge the effectiveness of our communications.

Third-Party Analytics and Tools. We use third-party tools, such as Google Analytics, which are operated by third party companies to evaluate usage and traffic on our website. These third-party analytics companies use cookies, pixels, and other tracking technologies to collect usage data to provide us with reports and metrics that help us analyze, improve, and enhance performance and user experience. You can learn more about how Google uses your information at www.google.com/policies/privacy/partners/ (“How Google uses information from sites or apps that use our services”). You can also download the Google Analytics Opt-out Browser Add-on to prevent your information from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout. 

Targeted Advertising. We work with third parties, such as ad networks, channel partners, mobile ad networks, analytics and measurement services, and others (“third-party ad companies”) to personalize content and display advertising, as well as to manage our advertising on third-party websites and online services. We may share certain information with third-party ad companies, and we may each use cookies, pixels tags, and other tools to collect usage and browsing information within our website, as well as on third-party websites and services. This information may include IP address, cookie and advertising IDs, and other identifiers, as well as browsing information.

Custom Lists and Matching. We may share or make available certain customer or user information with third parties so that we can better target ads and content to you across third-party websites, platforms, and services. In some cases, these third parties may help us to enhance our customer lists with additional demographic or other information, so we can better target our advertising and marketing campaigns.

7. How long we use your personal data 

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

8. Third party links

Our website may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Privacy Notice, but instead is governed by the privacy notices of those third-party websites. We are not responsible for the information practices of such third-party websites.

9. Security

We have implemented safeguards that are intended to protect the personal data we collect from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.

10. Children’s information

Our services are not designed for children under 13. If we discover that a child under 13 has provided us with personal data, we will delete such information from our systems. If you are a parent or guardian and believe we have collected your child’s information in violation of applicable law, please contact us as set forth in Section 1.

11. Your Privacy Choices

You have certain choices regarding the information we hold about you. These choices can be exercised by contacting us as set out below:

  • you may access the information we keep about you – this is because we want you to be aware of the information we have about you and to enable you to verify whether we process your information;
  • if your information is inaccurate or incomplete, you may request the correction of your information;
  • you may, under certain circumstances, request the deletion or removal of your information from our systems. Note that we may need to retain certain information, for example for legal or administrative purposes (e.g. keeping of accounting records); and

You may opt-out of receiving email marketing communications from us by using the unsubscribe link in any such email we send to you. Please note that we may still send you transactional emails, such as emails related to your account. You may opt-out of receiving marketing texts from us by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to the short code or telephone number from which text messages are being sent or following other instructions provided in our SMS Terms and Conditions.

12. Changes to this Privacy Notice

We may make changes to this Privacy Notice from time to time, so please be sure to check back periodically. We will post updates to the Privacy Notice on the website. If we make any material changes to this Privacy Notice, we will endeavor to provide you prior notice, such as by emailing or posting prominent notice on our website https://www.biosil.beauty/en-us/terms-and-conditions/